McBerry Goes from Zero to Hero in 1 Week Thanks to PUNK

8th July 2011

Just one week in to the PR campaign for new fashion client McBerry, PUNK secured the label a starring role on Lorraine Kelly’s ITV Style File, with Supermodel Jade Parfit tipping McBerry as a “fantastic new fashion brand to check out”, with it’s star print range, inspired by Dolce and Gabbana, described as the “catwalk Steal of the season”. Clip here: McBerry on ITV
As a result of the ITV coverage, which had over 5 million viewers, McBerry completely sold out of the star range within 30 minutes and also experienced a record amount of hits to the site.
McBerry receives the PUNK treatment and is off to a flying start!


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