19th October 2011

Manchester based consumer fashion and lifestyle PR agency PUNK PR, has another new fashion account to add to it’s impressive roster, new online fashion brand POPCOUTURE.CO.UK
PUNK will manage the national on and off-line press office with a big targeted celebrity product placement campaign, with the likes of Fearne Cotton, The Saturdays and The Only Way Is Essex cast already being snapped wearing the brand courtesy of PUNK.
Popcouture.co.uk is a refreshing new online female fashion brand that offers all the latest trends and catwalk looks with a generous sprinkling of vintage inspiration. The online boutique is for girls that want to make a style statement without the designer price tag.
Bryony Rose at PopCouture.co.uk said: “‘We originally got in touch with Punk PR because of their great portfolio of fashion clients. As a new brand, PopCouture.co.uk needed a really hands on approach to launch us into the public eye, Punk PR has certainly not disappointed and has been there every step of the way for us. It is a very exciting time for PopCouture.co.uk thanks to Punk PR’s hard work, wealth of industry knowledge, fantastic contacts and relentless enthusiasm for what they do – we’ve already seen a huge impact on website traffic and sales since the campaign started.”
Helen Conyers, director at PUNK said: “We are experts at launching new fashion brands – it’s very rewarding taking our clients from zero to hero in a very short space of time.”

The full collection is available to view at www.popcouture.co.uk
Screen shot 2011-10-19 at 15.29.47


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