Popcouture.co.uk IT GIRL Collection a Big Media Hit

15th January 2013

Popcouture.co.uk launched the ‘It Girl’ collection this week, with full page coverage achieved on LOOK MAG‘s ‘We Love’ page & STAR MAG‘s ‘Lust List’ on the launch day (with so much more to follow), the collection is set to be a sell out. The IT GIRL collection was pulled together with the assistance of PUNK PR, consisting of classic cigarette trousers, dogtooth checks and sheer shirts with a quirky twist. PUNK PR also directed the shoot to ensure all campaign imagery was of excellent quality for media use. 

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