PUNK PR Appointed By UK Action Sports Lifestyle Brand – Animal
3rd February 2013
Fashion and lifestyle PR specialist PUNK PR, based in Manchester’s Northern Quarter, has been appointed to handle all publicity for UK action sports and lifestyle brand ANIMAL. The brand has brought PUNK on board to manage its full national consumer and specialist press office.
ANIMAL offers apparel targeted at 16 – 25 year olds, catering for action sports such as surfing, skateboarding, BMX and snowboarding. PUNK PR will launch the national press office with the SS13 collection covering men’s, women’s and children’s wear. The new range encapsulates the heritage, adrenaline and individualism of the brand, maintaining the graphic prints and quality it is known for, as well as adopting a much more fashion forward attitude to design.
Helen Conyers, founder of PUNK PR commented: “ANIMAL has real heritage – everyone recognises the logo, so we are very excited to be representing the brand. We are really looking forward to exposing the brand to a far broader audience as well as reaching out further to all the specialist action sports categories.”