9th May 2013

Fashion and lifestyle PR specialist PUNK PR, based in Manchester, has been appointed to handle all publicity for men’s and women’s fashion brand EACH TO THEIR OWN. The unique clothing brand has bought PUNK on board to manage the launch of its full national press office.

EACH TO THEIR OWN currently has stores in Manchester, Sheffield and Leeds, which are home to the founders own label under his name, ‘ALEX CHRISTOPHER’, along with other collections from independent designers from across the UK.

The stores stock edgy and beautifully crafted clothing hand picked for those wanting to step away from high street conformity. The new online boutique gives the opportunity to buy exclusive limited edition garments from ALEX CHRISTOPHER.

PUNK PR will launch the national press office to raise the awareness of Each To Their Own the brand and Alex Christopher beyond the north, with plans to open further stores in the UK within the next 12 months and increase traffic to the online boutique.

Helen Conyers, founder of PUNK PR commented: “PUNK PR and Each To Their Own are a match made in heaven – we love the edgy boutique feel that keeps it so unique. Alex Christopher has achieved great things already and has a very loyal celebrity and customer following – we intend to take this to a much wider audience without losing the exclusive touch that makes it so special.”

Alex Christopher, designer and founder of Each To Their Own, added: “PUNK PR was the obvious choice for us – with an excellent reputation and fantastic proven track record working with up and coming brands and designers. We are looking forward to an even bigger and brighter future with PUNK on board.”



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