PUNK Launches Jen Atkin for Beauty Works Extension Collection


27th January 2016

PUNK PR has been bought on board to launch the new Jen Atkin by Beauty Works hair extension collection.

PUNK will manage the full national consumer and trade press office, along with the press days that Jen Atkin herself will be attending to give live demonstrations showcasing the new collection.

Celebrity stylist Jen Atkin, hailed as the most influential woman in hair with a client roster consisting of some of the world’s most famous trendsetting stars, has teamed up with the UK’s leading brand of luxury hair extensions, Beauty Works, to create a range of unique and innovatively designed hair extensions.
Beauty Works and Jen Atkin have joined forces to create a specially designed collection of hair extensions that use new, unique application methods and design systems that will enable anyone to wear the extensions with confidence and achieve celebrity style and glamour.

Jen’s focus when creating the collection with Beauty Works was quality, discretion and ease; “I’ve developed a collection that offers beautiful hair without having to sit in a salon chair for hours. With my new systems outstanding colour, length and volume can be added to your own hair well within an hour”.
“Creating hair extensions that blend seamlessly and are invisible when applied is essential, not only to my clients but to everyone who wears extensions.”

Whether creating Jen’s star studded hair style in a salon or at home, this collection ensures full, beautiful hair with the most natural blend ever seen.

The range consists of the ‘INVISI-TAPE’ and ‘INVISI-WEFT’ for professional application along with ‘INVISI-CLIP-IN’ and the ‘HAIR ENHANCER’ to use at home. The high quality human hair is designed to offer the ultimate comfort and discretion using a highly innovative design that blends seamlessly into the hairline. An invisible weft technology is used on an extremely thin, silk base crafted by hand, mimicking the natural re-growth at the root for a discreet and seamless effect
.
Launching into salons nationwide and available to buy from beautyworksonline.com from March 2016, Jen Atkin reveals her backstage secrets and promises, “Give them a try and finally have the full and beautiful hair you’ve always wanted!”
www.beautyworksonline.com
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